Jeans for Genes Day
Chances are you probably know someone who has a genetic disease, as a surprising one in twenty children are born with some form of genetic fault that can lead to genetic diseases including leukaemia, muscular dystrophy, cystic fibrosis & epilepsy.
Jeans for Genes® is a major national fundraiser of the Children’s Medical Research Institute (CMRI), an independent organisation committed to unlocking the mysteries of genetic diseases. Each year more than two million Australians wear their favourite jeans and donate much needed funds to support vital genetic research to advance the prevention and treatment of disease, leading to healthier generations of children. Find out more about how Huggies supports the CMRI.
Thanks for getting involved
Thank you to everyone who dusted off their jeans and got their legs moving to support Jeans for Genes Day 2011 on Friday 5th August, raising money to support the Children’s Medical Research Institute.
All funds raised by Jeans for Genes support the Institute’s scientists and their medical research into the prevention and treatment of children’s disease.
The Huggies teams gets out to support Jeans for Genes Day 2011
How you helped
- You got stitchy and sent a personalised denim patch to your Facebook friends with the ‘Post a Patch’ app on Facebook
- Created magic and became a Jeans for Genes Genie by organising an event at your home, office, school or community (with a Genie kit to help you out)
- You got you and your family’s legs into those jeans on Friday 5th August and wore them proudly!
- Registered for Jeans for Genes Day, purchased merchandise or ordered a free Genie Kit by visiting the Jeans for Genes Day website!
- Entered the Huggies Jeans for Genes Day Baby Photo Competition!
How did you Make a Difference
Your $5 (Double Helix badge) donation helped buy:
- 50 PCR tubes: These are required make large numbers of copies of small pieces of DNA. These DNA sequences can then be analysed to identify changes in genes that might cause a disease or might influence the severity of an inherited condition.
- A plastic 96-in-one test-tube: This test tube allows CMRI scientists to carry out 96 tests on potential epilepsy drugs at once, instead of individually. This will help us speed up the pace of research into improved treatments for epilepsy.
- 20 petri dishes: CMRI scientists grow bacteria in petri dishes where they can live, reproduce and make copies of a particular gene. The Gene Therapy Research Unit at CMRI uses bacteria as a means to produce normal copies of a particular gene. These genes are being used to develop treatments for diseases such as severe combined immunodeficiency disease and liver disease to name a few.
- A sheet of X-ray film: The CMRI cancer research labs use this to detect the length of chromosome ends in populations of cancer cells. This is an important part of this team’s research into understanding the mechanism(s) of sustained cancer cell growth.
- A box of disposable gloves: Gloves are compulsory and essential items to enable scientists to conduct daily research. Altogether, CMRI scientists use approximately 8 packs of gloves each day.
Where to buy Jeans for Gens Day merchandise
For many years Huggies® has supported Jeans for Genes® and to help encourage everyone, including babies and toddlers, to get involved. This year we ran the Huggies Baby Photo Competition to support Jeans for Genes. By purchasing Jeans for Genes merchandise you helped us to raise awareness for Jeans for Genes Day and help to find a cure for genetic diseases. Jeans for Genes day merchandise is available from selected retailers, and can also be purchased online.
Loyal retail partners
- Best & Less
- Big W
- Gloria Jeans
- Retail Adventures: Sams Warehouse, Chicken Feed, Crazy Clarks & Go-Lo
- Newcastle Permanent
- Harvey Normal
- Joyce Mayne
- Krispy Kreme
- Infocus Money Management
- Outback Steakhouse
- Calvin Klein Jeans
- Pharmacy Guild of Australia