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World First Innovation For Your New Baby
Your newborn’s skin is really precious, and so as a mother of a newborn or a young baby, we know that you care about the quality and comfort of the nappy on their delicate skin. So we are really excited to let you know about a world first, Australian born innovation in Huggies® Newborn and Infant Nappies designed to help protect their precious skin and keep it perfect.
Introducing our Unique 3D UltraAbsorb* layer
Huggies Newborn and Infant nappies will now feature a revolutionary new 3D UltraAbsorb* layer that actually absorbs and contains baby’s runny bowel movements, minimising their spread in the nappy, leaving your baby’s skin noticeably cleaner and more protected than ever before.
This new, ultra-soft layer was developed in collaboration between Huggies, Melbourne based family-owned company Textor Technologies, and the CSIRO, and it is the first nappy in the world to have this amazing new layer designed to provide our best ever bowel movement absorption for your bub. It’s so good in fact that in research, our new Huggies Nappy was overwhelmingly preferred by over 7 out of 10^ mums versus their current Huggies Nappy. We think you will love it too.
This new feature will be available on newborn size during March, and Infant size in April. Find them in Woolworths, Coles, Big W and all leading Independent supermarkets and Pharmacies.
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^Research Source: Ipsos (2012) Testing New Huggies Infant Nappies versus current Huggies Nappies
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