The Huggies® Brand has raised $101, 956 this year to fund vital equipment & services for neonatal care in Australia’s major Children’s Hospitals

The Huggies® Brand is pleased to announce its Huggies® Hugs for Healing initiative in 2014 has raised $101,956 for Children’s Hospital Foundations Australia – the national fundraising partnership of the five major national children’s hospital foundations. This money will help fund high priority medical equipment and essential support for the Neonatal Intensive Care Units (NICU) in children’s hospitals across Australia.

With more than 1.65 million treatments provided for sick and injured children by the five hospitals each year, the equipment that Huggies® has donated is specifically targeted for babies and toddlers, and is expected to support thousands of children.

Vital equipment has been delivered to the five children’s hospitals, including:

  • Giraffe Warmer ($23,000) – used for temperature control of sick and small neonates, used by 75% of all sick or small babies admitted into the neonatal intensive care unit
  • GlideScope Video Laryngoscope for the Newborn Intensive Care Unit ($20,850) – used for intubation, a life-saving procedure which can be a complicated task in small children and infants
  • Sponsorship of two neonatal costs ($5,000 each) – situated in the neonatal intensive care unit (NICU) to care for preterm babies
  • BabyTherm Infant Warming System ($20,500 per unit) – helps to regulate the temperature of seriously ill babies by providing a unique thermal environment
  • Sponsorship of two neonatal costs ($5,000 each) – situated in the neonatal intensive care unit (NICU) for preterm babies
  • Six Masimo Radical 7 Oximeter ($3,300 per unit) – These systems are used in the short stay ward, and allow for blood constituents to be continuously monitored in a non-invasive way.
  • Neonatal Hearing Screening Unit ($12,000 per unit) – 10% of all hearing losses in the Neonatal Intensive Care Unit are the result of a condition called auditory neuropathy, so this piece of equipment screens for this condition.

Delighted with the delivery of new equipment Leanne Warner, Chief Executive Officer for Sydney Children’s Hospital Foundation on behalf of all five hospitals, said: “Our partnership with the Huggies® Brand has once again helped us to provide vital lifesaving medical equipment for our five partner hospitals to ensure that the highest standard of paediatric care, essential support and services for patients and their families are delivered. It’s imperative that we continue to raise awareness in the public about the critical need for equipment to help sick babies and toddlers. Our Children’s Hospitals rely on the generosity of brands like Huggies® and the community to fund these critical areas of need.”

Launched in May, the Huggies® Brand teamed up with ambassador, TV host and expectant mum Carrie Bickmore in an initiative to raise awareness and support for Children’s Hospital Foundations Australia. Held at the Sydney Children’s Hospital in early May, Carrie took part in a fast-paced and fun 60 second Hugathon which broke the Guinness World Record for the most hugs ever given in one minute, with 77 hugs lovingly exchanged –beating the record of 75 hugs set in London in 2013.

Playing such a big role in the initiative, Carrie Bickmore said of her ambassadorship: “Being involved with the Huggies® Hugs for Healing initiative has really reminded me how important it is to raise awareness for our hospitals. They are in desperate need for funding to help pay for vital equipment, which will support our babies.

Not only will the Huggies® Hugs for Healing initiative help to positively impact the lives of so many children throughout Australia, but it also gives all parents peace of mind that vital medical equipment and care will be on hand for our little ones, should they ever need it.”

Already in its second year, and aiming to deliver support and care to all of sick babies and toddlers across Australia, the of Huggies® Hugs for Healing initiative was inspired through medical research which shows that hugs have a healing effect.

Huggies® has long understood the caring and healing benefits of hugs which are proven to release serotonin, dopamine and increase oxytocin levels, helping make babies and children feel calm, less anxious and improve their wellbeing.

“With help from Huggies® mums and families across the country, we are thrilled to have raised $101,956 for Children’s Hospital Foundations Australia. Huggies® recognises the impact that a lack of funding for vital equipment could potentially have on babies’ lives. Through our donation, the neonatal intensive care units of five of Australia’s major children’s hospitals have received our “hug” to fund state-of-the-art equipment and help heal sick babies and toddlers,” added Anastasia Barlas, Australia & New Zealand Marketing Director.

You can continue to show your support to help out sick babies and toddlers.