I have no problem with it being a doll that you can breastfeed.
My problem lies with them taking all of the imagination out of playing with it.
kids don't need it to make noises to tell them what to do, they don't need to strap on pretend boobs.
Kids that are exposed to breastfeeding already hold dolls up to their own nipples and pretend to bf. They use their own imagination to know when the baby has had enough.
My problem is with any doll/toy that stops a kid from using their own imagination, because they have to do certain things in order to get the toy to work properly. In this case, you have to strap on a halter to get it to make the noises. If you didn't have to do that, you could use any doll.
I guess plastic dolls that make noises just aren't my cup of tea.
I applaud them for their innovation, I have just seen much better cloth dolls that promote bf which I think are a better option.