1. home
  2. promotions
  3. promotions blog
  4. Huggies 12WBT wrap up!

Promotions Blog

Promotions Blog RSS Feed

Huggies 12WBT wrap up!

Huggies 12WBT wrap up!

As the year comes to a close, we’re reminded that all good things must come to an end. The Huggies team witnessed an amazing 12 weeks of motivated mums-to-be and mums be the best version of themselves!

The first ever Huggies partnership with Michelle Bridges’ 12 Week Body Transformation has produced some amazing results and really touching stories about mums who took the plunge in wanting to turn their lifestyle around for their families. This program partnership isn’t about losing weight, but caters exclusively for our members who want to keep fit and healthy while trying to conceive, during their pregnancy, post-pregnancy or just to become a better version of themselves and inspire their families.

But instead of us telling you all about it in all that marketing jargon, here’s a great testimonial from Huggies 12WBT participant, Megan from Victoria.

12 weeks ago I was feeling like something needed to be done. I needed a change. The email from Huggies came through but I was nervous about what I would have to eat, would I be able to exercise around 2 kids. I thought I ate well but my challenge was that I struggled to exercise around the kids.

I stood in the mirror and actually looked at myself. I didn’t just glance at what I was wearing to make sure I looked ok, I was critical. I examined myself as if I was someone else. I looked at all the bits of myself that I wasn’t happy with. And then made the decision to do 12wbt.

I would never call myself overweight but I wasn’t happy with myself. After 2 kids I was at least 5 kgs heavier than I wanted to be and definitely a little more wobbly than I wanted to be! When I was in high school I was a school aerobics champion, after school I worked at a gym doing admin and became an aerobics instructor and Body Balance instructor. Over the years as life changed, working a full time job further from home, having kids… life changed and I struggled to “get to the gym”. I thought that I “just need to exercise more”.

Boy was I wrong!

Your program showed me just how much my eating needed improving and how much of a difference that alone can make! I was stunned. There were weeks that I was great with exercise and weeks that I wasn’t so great. But that was ok, life happens, but I was able to focus on eating really clean so I didn’t feel like I was undoing my hard work. What I loved about the exercise portion of your program was the variety in types of programs. It showed me that I don’t have to be a member of a gym to get results. I followed your outdoor program and quite often my neighbours saw me run laps of our 50m long street while the kids were inside. I involved the kids too and they loved it. Now my 5yr old says to me every few days “can we exercise together today mummy”. I love that!!!

Yesterday I celebrated the end of the 12 weeks with a professional photoshoot on a yacht in the city. I had a spray tan, hair and makeup done, a new outfit and shared some champagne to calm my nerves, ha ha. It was lots of fun and I can’t believe I even had photos in my bikini in the middle of Williamstown Marina with all the boats going past!!!

So THANK YOU for showing me that it can be done, you just have to find the way to do it, and giving me my confidence back.

Love Megan

And more quotes from our members.

“The program is wonderful, and for many mums out there, they would still be sitting on their arses not doing anything good for themselves if this was not made available. Anyone can do this program throughout Australia, so there is not excuse for anyone to not be involved. The program taught me some very valuable lessons about weight loss and fitness. Steered me in the right direction which was what i needed. I may come back one day, but hope I don’t have to.”

“I am so glad I took up this challenge. Although I fell off a wagon a few times, Michelle really helps pull you back into line. I love the life lessons the program has taught me & have already recommended it to friends & family. Thank you Huggies for making me aware that this type of program was out there for mums. Doubt I would’ve known about it otherwise.”
“I don’t do diets and shakes… I think they are rubbish! This program has given me the kick up the butt I needed to succeed using a no nonsense approach. I think the videos and preseason tasks were awesome. The 12wbt is as much a mental challenge as a physical one. I have lost 10kg from the time I signed up to do this challenge through to now (end of week 10). Yay me!”
“After having my baby I had gained a lot of weight. As I was still breastfeeding I was hesitant to do any sort of exercise/ diet. This program has fitted into the lifestyle of a busy new mum and resulted in me losing 10 kilos in 11 weeks. It has far exceeded my expectations and I don’t feel like I am “missing out” on anything or feel hungry. I would highly recommend it to mums."
“I loved the programme but as a mum of two pre-schoolers, limited household space, limited back-up baby sitting support (effectively none except weekends), I found it challenging fitting the exercise routines in. I did the first 6-7 weeks, I often had to squeeze them in at nite (after 9 pm). Not ideal but i was still successful in losing weight. But after a while I found it hard trying to keep up with the exercise routine & burnt out a bit. I still fit in exercise when I can & stick to the diet & consequently the weight loss has slowed. But that’s ok as it’s more managable for me.”

Last and not least, Lizzy from NSW produced an awesome video wrap up of the program!

“Making it [this video] really helped finalise my journey and has further inspired me to continue being the best version of myself that I can be! I’ve said it before, but my first round of 12wbt taught me how to lose the weight and the Huggies mums taught me how to love my life!”

If you’d like to be notified when the next Huggies 12 Week Body Transformation Round opens, please leave your email address here www.huggies.com.au/michellebridges

3 Member comments Post a reply

Avatar Huggies Editor

The first Huggies partnership with Michelle Bridges' 12 WBT has produced some touching stories about mums who wanted to turn their lifestyle around for their families. Read on for some quotes and testimonials.

Read the full blog post: Huggies 12WBT wrap up!

Posted 20 December 2011 - 11:39 PM

Avatar Stephvr

bit upset that huggies of all people would send me this in an email. i took it as urging or pressuring me to lose wieght and get my original body back, which under normal circumstances might be ok, HOWEVER huggies is well aware that i am 4 and a half months pregnant and losing weight, dieting, or undertaking any fitness plans that my doctor didnt create would be extremely irresponsible and should and is the last thing on my mind at the moment! I would really appreciate not being reminded that my body is changing or that im putting on wieght. I think that is soley up to my medical proffessionals. It felt like pressure and reminders i didnt need or want at this sensitive time in my life. It upset me quiet a bit. sad

Posted 10 February 2012 - 08:21 PM

Avatar Huggies Editor

Hi Stephvr

We're sorry that the 12WBT email upset you, and we certainly didn't mean that any of our pregnant members should try to regain their pre-pregnancy bodies! The 12WBT program is about fitness and health, not just weight loss. In fact, they have pregnancy specific exercises to keep fit (not lose weight), ways to strengthen the muscles you will need for childbirth, and recipes geared towards providing you with all the nutrients you and bub need during your pregnancy. There are a heap of health issues/complications that can come about in a pregnancy if the mum-to-be is unhealthy or not eating properly, and the aim of 12WBT is only to give mum a healthy pregnancy, a straight forward childbirth and a healthy bub.

Of course you should always consult your doctor about any exercise program before you begin - every pregnancy is different and what's doable for some women might not work for others. This is also something recommended in the 12WBT program.

Hope that helps to clear the air a bit.


Huggies Team

Posted 11 February 2012 - 04:06 AM

Follow the discussion on the forum.

You need to confirm your account to comment.