The reason I don't buy homebrands is political, i guess. I don't buy them because they are making "branded" companies (alot of them are small family or community owned companies) struggle to keep up with the low costs and they are loosing their business.
We've noticed that over the past 3-4 years, alot of products are being replaced with store brands for cheaper ie. milk, muesli bars, other snack bars, eggs, fruit and veg, everything actually. Great for us the shopper but bad for those that worked at the companies that no longer exist.
Large companies such as C0les have so much money they can afford to charge lower prices so as to shut out any competition. IN the long run this will mean they have the monopoly and can then charge as much as they like. It will be worse for us in the end!
I'd prefer to support the local farmers and workers directly than get cheaper foods. If I lived in the city I'd shop at growers markets and butchers, not supermarkets - unfortunately where I live there is only 1 supermarket and a bakery. I have no choice.
I hope you get what I'm meaning. Sorry to take so long to get out what I mean. It hard to explain clearly.
[Edited on 08/01/2008]
Andrae,WA - Liam, Siobhan and Erin