My daughter is nearly 9 months now and basically I can only feed her lying down on our bed. This is mostly my fault as it's how I've fed her for ages, so makes it hard when we're out!
One day she must have been realy hungry (tired too) tried to feed her while sitting in the car (parked of course) and nope whe just wouldn't do it, thought it was play time or something, so 20min late we're home, feed & then fast asleep in her cot. But witha a couple of kids one or both are ususally due for a sleep so I'm never out too long, and it is possible to feed her lying on a rug on the ground if necessary (can you imagine!). So needless to say I'm currently trying to get her on to bottles.
I remember James was like that at a younger age (he fed normally - in the sitting position) and yeah basically couldn't talk to anyone or have tv on etc.
Otherwise I have a friend whose daughter had allergy issues and she fed untill about 2yrs old without too much trouble. And other friends too with healty kids have breastfed untill over the age of two. So hope you can get through this stage, if that's what is best for your bub!
Kristina, Mum of James 3yrs & Matilda 14 months