My baby wakes at around 9.30am to 10.00am each morning and I am getting a lot of flack that this is too late and he should be going to bed earlier and getting up earlier. Why? If it suits us then why does it matter? It is not as if a 13 1/2 month old needs to be up early to go to kinder, school, daycare etc. Why does it seem to be such an issue for everyone?