Talent agencies

Lots of parents love the idea of their beautiful baby doing some modelling, acting, or TV. It looks like fun, and the extra dollars earned through baby talent agencies can be a big help for the family budget or even put aside for your little star’s education. However, not all baby talent agencies are created equal. And only a very few children have both the temperament and the talent for professional performance. If you are interested in your baby being signed up as baby talent, contact some reputable agencies and get their opinion on your little one’s potential.

A word of warning, however: some so-called baby talent agencies make most of their money not from modelling or appearance fees but from charging hopeful parents a big fee for photographing their little one and/or preparing junior’s ‘portfolio’. Be very wary of the sales pitch you’ll get from these types of agencies. Reputable agents aren’t in the business of creating expensive folios.

When dealing with agencies, ask questions such as who their main clients are and what are the agent’s fees and commissions. Some baby talent agencies may charge a small registration fee.

Many parents have asked Huggies about the baby talent agencies used for Huggies advertising. For your information we have listed some of them below.

Please note Huggies is unable to endorse or accept responsibility for the accuracy of information contained in the websites listed.


Bambini Models – NSW & QLD

Australia’s largest national children’s modelling agency. Representing children from 3 months upwards. Clients include national brands, major retailers and magazines.

Bettina Management – VIC, NS, WA, QLD

If you think you child could be a star, then give this talent agency a call. They’re constantly searching for new stars aged between 5 months and 17 years. You can fill out a talent application form online and attach digital photos. Alternatively, you can take your child for an interview.

Brats Model Management – NSW, QLD & VIC

If you think your child could have the right look for this agency, register online at this website or print out the form. Brats are always on the lookout for gorgeous children from six months to 16 years and of various ethnic backgrounds.

Bubblegum Casting – VIC

A boutique talent agency that specialises in children only. It takes only a limited number of children from any culture, any religion and covering a diverse range of talents and skills.

Bump Models – NSW

Bump Models is the only agency in Australia, specifically for pregnant models and newborn baby models. Cheeky Bumps is our Kids Division, for all children aged between 0 to 17 years old.

Mostly Kids – National

Supplies child talent to clients wanting to book children for TV commercials, parades, catalogues, stage productions and so on. Looking for newborn to 17 years, boys and girls.

Munchkins – Syd/Mel/Bri/Per

This talent agency caters for babies through to teenagers and even families. Munchkins’ kids are involved in TV commercials, catalogues, extras for movies, stage shows, events promotions and fashion parades.

Screen Actors Australia – VIC

Runs fun acting programs for 3 – 6 year-olds and 7 – 12 year-olds.

Small Fry Modelling and Casting Agency – VIC

Small Fry represents babies, children and teenagers of every description ranging from newborns to up to 15 years. Apply via email or by post.

New Zealand

Background talent

New Zealand’s only online talent booking agency casts for commercials, film and TV work.

NZ Talent

NZ’s oldest talent agency represents commercial talent, actors, presenters and musical theatre performers of all ages, including children.

The Human Garden

Specialises in actors, presenters, performance specialists and child talent for film, TV and events.

15/09/21 - min Read

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